Snabitty
Ketan Gupta is a seasoned designer and founder known for innovative approaches to product design and branding. Currently, Ketan leads Snabitty, focusing on unique phone cases featuring swappable inserts since November 2024. Previously, Ketan worked as a Product Designer at Synaptic, creating investment-related products for financial professionals, and at Animal, where leadership in design resulted in effective visual solutions for notable brands such as Aguad and Kotak811. Experience also includes designing medical emergency response products at StanPlus, custom B2B solutions at Interface Matters, and graphic design consulting in branding for local businesses in Hyderabad. Ketan holds a Master of Design in Human-Computer Interaction from the Indian Institute of Technology Hyderabad and a Bachelor of Fine Arts in Advertising and Digital Marketing from Annapurna College of Film and Media.
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Snabitty
Snabitty is to fashion expression what Tesla is to cars, IKEA is to furniture, and Blinkit is to delivery. Disruptive, modular, reusable, and built for a new generation. We’re rethinking how people use fashion to express themselves. Most accessories today are rigid. You buy them, you use them, and when you want something new, you start over. Choosing from a fixed set of designs is hardly new age. It’s limiting. So we decided to change that. Snabitty makes iPhone cases with swappable inserts that are durable, waterproof sheets that slide behind a clear case. What started as a simple idea quickly became something more. People weren’t just using it, they enjoyed the act of switching it. We’re moving away from one-size-fits-all fashion. Snabitty is building something more flexible. A system that lets people remix, match, and move between formats with ease. We’re doubling down on one core idea: the ability to change. And we’re designing everything around it.