Andreas Iritz

Andreas Iritz currently serves as the Head of Performance Marketing at SNIPES since March 2024, overseeing strategic planning and implementation of various performance marketing channels, including SEA, SMA, Affiliate, and SEO across multiple countries. Previously, Andreas held the same title at Carhartt Work In Progress, focusing on performance marketing strategies and analytics while also speaking on topics such as international affiliate growth and the intersection of affiliate marketing and data protection at major industry events. With experience in performance marketing roles at companies like 11teamsports and Iritz Marketing, alongside an educational background in Industrial Engineering from Technische Universität Berlin, Andreas has developed a strong expertise in data analytics, campaign optimization, and legal compliance in digital marketing.