Daniel Spellbrink

Daniel Spellbrink currently serves as the Head of E-Commerce & CRM at SNIPES, overseeing strategic and operational management of E-Commerce activities and CRM initiatives in an international context. At SNIPES, leadership encompasses five teams totaling 30-35 full-time employees, focusing on enhancing the customer experience across digital touchpoints and establishing data-driven decision-making processes. Prior roles include Head of E-Commerce at Kapten & Son, where responsibility involved online sales strategies and team development, and Business Owner for neckermann.de at Otto (GmbH & Co KG), managing business development, revenue, and team oversight. Daniel Spellbrink's expertise is further supported by a robust academic background, including an Executive MBA in Digital and Media Management from Hamburg Media School.