Michael Dillon

Mr. Dillon is a seasoned shopper marketing professional with almost twenty years of experience in shopper marketing and retail-related promotions. Mr. Dillon is also recognized in Shopper Marketing Magazine’s “Who’s Who in Shopper Marketing”. Mr. Dillon spent 17 years at Pepsico, across brand, innovation, promotions and shopper marketing. He held executive positions at both [x+1]/Rocket Fuel and Catalina adding significant expertise in purchase behavior targeting and measurement in the digital space. Currently, Mr. Dillon is the founder and “captain” of Seven C’s…a consulting firm specializing in helping clients navigate the new path to purchase.

Mr. Dillon holds a Bachelor of Arts from the University of Georgia and an MBA from the University of Rochester’s William E. Simon School of Business.