snoopstar | Augmented Reality
Uli Veigel serves as the Founder and CEO of Uli Veigel Brand Consultancy in Frankfurt and New York since June 2014. Additionally, Uli Veigel is a Shareholder and Member of the Board at snoopstar GmbH and Blackwood Seven, and previously held the position of Shareholder and Chairman of the Supervisory Board at BrandMaker until February 2021. Uli Veigel has extensive experience in executive roles, including as Executive Vice President at Grey Group New York and CEO at Grey G2 Group Germany & CEE, where Uli Veigel was also a member of the Worldwide Board. Early in the career, Uli Veigel worked as CEO at Bates and held positions at Reemtsma Cigarettenfabriken GmbH and Ogilvy & Mather. Academic credentials include a Diploma in Advertising and Business Administration from the Academy Frankfurt.
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snoopstar | Augmented Reality
How can different communication channels be cleverly combined? How can PR be integrated into a sales campaign or customer education? How can a richer brand and customer experience be created, which is known to become more and more a decisive factor for conversion? The solution is called Augmented Reality. With the snoopstar AR technology platform, we put additional information on print media (that can even be a bank note ...). For example, moving images, linking buttons to the hotline, or direct links to the shop. Everything that could help the consumers to convert. Because at the end of the day, that's what Marketing is all about. snoopstar is the award-winning augmented reality platform of the Düsseldorf-based snoopstar GmbH. In its first year, the company did win the Digital Champions Award from Wirtschaftswoche and Deutsche Telekom. In 2021 three German Brand Awards were added: one with their key client ALDI Süd and also one as Digital Brand of the Year! As usual for a technology company, snoopstar is of course also available as SaaS and as a White Label solution to be integrated into existing Apps.