Joicee Lu is an experienced marketing professional currently serving as Manager of Account Based Marketing at Snowflake since July 2024, where leadership is provided to a team focused on ABM strategies. Previously, Joicee held senior management roles at Fivetran, overseeing enterprise account-based marketing efforts and collaborating with account teams to create tailored marketing plans. Joicee's career began at Protagonist, focusing on brand positioning and digital marketing strategies. Additional roles include serving as Digital Marketing Manager at JMA Organic and gaining valuable experience through research and internship positions at UC Santa Barbara. Joicee holds a Bachelor of Arts in Communication Studies and Political Science from UC Santa Barbara and completed a program as a Visiting Scholar at The London School of Economics and Political Science.
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