Michael Tran is an experienced marketing professional with a strong focus on email and lifecycle marketing. Currently serving as a Senior Lifecycle Marketing Manager at Snowflake from November 2022 to November 2024, Michael leads the strategy and execution of trial nurture programs aimed at converting users into paying customers while collaborating with Marketing Ops to enhance the Intelligent Nurture architecture. Previous roles include Senior Email Marketing Manager at Snowflake, where tools for email tracking and automation were developed, and Email Marketing Manager at Alation, where email metrics were improved through best practices and centralized data dashboards. Michael also held positions at Cisco Meraki, Udemy, and Art.com, gaining expertise in email campaign production, omni-channel initiatives, and CRM. Michael holds a Bachelor of Science in Psychology from the University of California, Davis.
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