William Merchan is currently the Global Industry Lead for Media & Entertainment at Snowflake since 2025. Previously, they held various leadership roles including Chief Revenue Officer at Sensor Tower, Chief Marketing Officer at Pathmatics, and Chief Strategy Officer at DataScience.com. Their extensive experience also includes senior positions at MarketShare, Yahoo!, and the Walt Disney Company, where they contributed to brand management and business development. William's career reflects a strong focus on strategic alliances and market innovation across major organizations in the media and entertainment sector.
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