Robin Peters

Co-Founder and CEO at Snugg

Robin Peters has extensive experience in various leadership and executive roles. Most recently, Peters served as the Co-Founder and CEO of Snugg since January 2022. Prior to that, Peters worked as an Operating Partner at Abacai from June 2021 to January 2022. Peters also co-founded dedlyne and held the role of co-founder from June 2020 to June 2021.

Before entering the startup scene, Peters held multiple roles at Aviva, including International Digital Development Director from May 2018 to April 2020, Business Planning and Development Director, UK Digital from September 2015 to April 2018, and Strategy, Portfolio & Architecture Director from March 2014 to September 2015.

Earlier in Peters' career, they worked at Ernst & Young as a Director of Financial Services from April 2011 to March 2014. Prior to that, Peters held various leadership positions at Scottish Widows, including Business Finance and Strategy Director from September 2009 to March 2011 and Director of Strategy, Planning and Monitoring from January 2008 to November 2009.

Peters also gained experience at John Menzies plc as the Director of Business Development from April 2004 to December 2007, and at DHL as the Head of Corporate Development from 1999 to 2004. Before that, Peters worked at Rothmans International as the General Manager of Business Development from 1996 to 1999, and at Coopers and Lybrand as a Consultant from 1995 to 1996.

Robin Peters has a Bachelor of Science (Hons) degree in Engineering Science from Durham University, which was earned between 1983 and 1986. In addition, Robin also obtained an MBA degree from INSEAD in 1993.

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