Snuggle Puppy was originally created 25 years ago to help ease anxiety when a puppy left their mom and littermates. Since then, Snuggle Puppy has provided comfort for millions of pets, including orphaned wildlife, and yes, even bears! 

Through the years, Snuggle Puppy has expanded its products to include award-winning plush dog toys, must-have products for new puppies, essential items for pet parents such as crates, training pads, grooming items, dog treats and much more.

During this time, we’ve also received numerous stories of Snuggle Puppy helping people too. 6-year-old Zeke rarely slept, and when he did, it was only for a few hours at a time. His mom tried many things to help him, but nothing seemed to work. One night, Zeke took Snuggle Puppy to bed, and he slept through the ENTIRE night for the first time! 

We realized Snuggle Puppy could benefit other children too and Snuggle Puppy Hero took flight, designed to help children with special features that provide comfort and calm wherever a child’s adventures may take them. 

Snuggle Puppy is proud to now provide the safe feeling of home, everywhere your ENTIRE family goes.   


Snuggle Puppy

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