So Young is a creative platform fuelled by the vibrant and underreported creative scenes within alternative music and the visual arts. 

With a community spirit, we aim to bridge the gap between some of the newest talents within illustration and the thriving underground guitar music scene. At its core, So Young is a printed publication and somewhere to discover your new favourite bands. Striving to do more and shine a brighter light on those the mainstream has failed, So Young now interlinks a record label, live shows and provides a creative platform to champion music and art from the underground up.

“Somewhere, across So Young’s back pages, they have featured every worthwhile UK band, most at the earliest stages of their career.” Vice

“So Young quickly became an underground revolution, too – a flag for Britain’s emerging guitar scene to unite under. This is demonstrated by the amount of people sporting the magazine’s t-shirts and tote bags at venues and festivals nowadays.” Another Man

“Consistently each of these bands have had their musical personas represented through brilliantly bold and contemporary illustration.”  It’s Nice That

So Young Magazine

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So Young Magazine

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