Cultivating community & connection through the art of self-care.
Founded in 2019, SOAK began as a dream to create a community where guests prioritise self-care and self-love. SOAK spaces are a haven for people to combine pampering with work and play. 

We decided that South Yarra was the perfect location to make this dream a reality. The flagship salon opened its doors in 2019 and established itself as Melbourne’s premier beauty destination. Offering a truly unique beauty experience, delivering only the highest quality services, accompanied by an extensive range of champagne, wine and cocktails.

In 2024, we opened our seaside salon in Elwood. When considering a new location, it was our intention to create a space that feels like it has always belonged to the existing suburb and its community. While South Yarra exhibits an upmarket and trendy, urban aesthetic, Elwood embraces its coastal surroundings with a more refined and serene style. 

Regardless of which of our locations you visit, all salons exude the same SOAK feel. 

SOAK

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SOAK

Org chart

Teams

Offices

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