JT

John Thackston

CEO

John Thackston is an experienced business leader and the CEO of SOAR Performance Group since May 2009, where the focus is on deploying innovative go-to-market strategies across the customer lifecycle. Thackston founded SOAR Performance Group in a living room and has since expanded the client base to include renowned enterprises and growth-stage companies. Additionally, Thackston serves as a Limited Partner at Stage 2 Capital, supporting early-stage B2B software companies with venture capital and go-to-market strategies, and is a member of Revenue Collective. Thackston holds a Bachelor of Science in Business Administration from Washington and Lee University, earned in 2009, after completing education at Lovett from 1998 to 2005.

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