SOBHA is an Indonesian-born beauty brand built on a simple belief:

Hair removal process shouldn’t come at the expense of your skin.

For decades, the category has prioritised speed and force — cutting, pulling, heating — often leaving the skin irritated in the process. SOBHA was created to offer a gentler alternative.

Our vegan, barrier-conscious formula works by dissolving hair at the surface while supporting skin comfort during and after use. Inspired by Ayurvedic ingredients like papaya, turmeric, and aloe vera, SOBHA is designed to soothe, hydrate, and respect the skin barrier.

We are building a long-term category brand by combining conscious formulation, strong unit economics, and disciplined expansion across digital and offline retail.

We welcome partnerships with retailers, distributors, collaborators, and mission-aligned talent who believe hair removal can be reimagined through skincare.

SOBHA

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SOBHA

Org chart

Teams

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