From strategy to activation, we help brands and event rights holders connect with moments that matter.

SOBO & Co. is a South Coast boutique agency where commercial expertise meets hands‑on creativity. With 20+ years' experience in brand management, licensing and live events, we turn brand assets into memorable experiences and measurable ROI.

We partner with brands, event rights holders and commercial teams on strategy, events, partnerships and board advisory. We understand what brands need, what rights holders can offer, and how to connect them through meaningful activations that engage audiences and convert consumers.

We consult and deliver events. We blend human‑centred insight with practical roadmaps so activations feel authentic, perform measurably, and build sustained success through long‑term partnerships.

Clients choose SOBO & Co. for clear communication, deep brand insight, rights‑aware commercial strategy and market expertise, all delivered to drive real audience growth, engagement and commercial return.

If you’re looking for a friendly, commercially savvy South Coast partner to turn rights, partnerships and moments into tangible impact, let’s talk.

Email: sophie@soboandco.com

SOBO & Co.

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SOBO & Co.

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