S.O.B.’s, also known as Sounds of Brazil, is a live music venue in the lower Manhattan neighborhood of SoHo. It was opened by owner and director Larry Gold in June 1982. Gold opened the venue with the purpose of exposing the musical wealth and heritage of the Afro-Latino Diaspora to as many people as possible. True to its mission, it has become renowned as the premiere venue not only for World Music, but all genres, in New York City and the world over.

In its early days, SOBs existed on a barren stretch at the corner of Varick and Houston Streets, but the area soon became the trendy neighborhood of SoHo and the venue's reputation began to grow with performances from Latin legends like Tito Puente, Marc Anthony, Celia Cruz & Eddie Palmieri. The tradition of Brazilian artists has been nothing short of incredible. Legends like Seu Jorge, Ben Jorge & Astrud Gilberto have all graced the stage of the venue which gained its namesake from their native country. In terms of the the new latin sound, the list only gets more impressive with names like Isaac Delgado, Orquesta Aragon, Los Papines, Manolito Simonet, Septeto Nacional Ignacio Piñeiro & Los Van Van.

Over the course of its 28 years in business, SOBs has also developed a reputation in the music industry as a breeding ground for emerging artists and trends. For newer performers, a show at SOBs can be the springboard for their careers, garnering them press from mainstream local, national and even international publications as well as attracting attention from music industry professionals. This has been the true with uncounted artists, including John Legend, Erykah Badu, Kanye West, Common, Drake & Ryan Leslie.

The venue gives more established artists the opportunity to connect with their fans on a personal level, due to its unique, intimate setting . Today the SOBs draws both local and international crowds and continues to specialize in Latin music, Haitian, Brazilian, Caribbean, R&B, Hip-Hop and World music.

Music

SOB's

The New York office focuses on creative marketing, operations, audio engineering, and design to enhance project execution.

New York

Larry Gold

Jane Rojanavilaivudh

Marie-Ann Liriano

Sophie Kaplan

This department focuses on promoting products and services through various marketing strategies and campaigns.

Marketing Division

This department is responsible for managing and executing sound design and audio production for various events and recordings.

Audio Engineering

This department manages and coordinates bookings and reservations.

Booking

This department manages customer interactions, ticketing, and event entry processes to enhance the guest experience.

Guest Services

This department focuses on the design, implementation, and management of lighting solutions for various projects.

SOB's

Org chart

Teams

Marketing Division

Audio Engineering

Booking

Guest Services

Lighting Department

Offices

SOB's

Org chart

Teams

Marketing Division

Audio Engineering

Booking

Guest Services

Lighting Department

Offices

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