SoCal Beauty is the home of the Lash Lover, established in 2014. We are an innovative beauty brand that specializes in lash extension professional products and provides our in-store guests with a lash extension experience they will never forget.

SoCal Beauty has experienced exponential growth as we began developing professional lash products during the pandemic. The most well known, Designer Lashes, are a customizable magnetic strip lash system made for lash artists. This product & system is now patent pending. Our Designer Lashes allow beauty professionals the opportunity to work anytime and service guests from anywhere. 

SoCal Beauty prides itself on being a leader in the lash industry with innovative education, product & quality service.

SoCal Beauty

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SoCal Beauty

Org chart

Teams

Offices

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