Rocío Pérez

Rocío Pérez is a seasoned professional in user acquisition and marketing, currently serving as a User Acquisition Manager at Socialpoint, part of Zynga and Take-Two Interactive, since May 2020, and an Academic Collaborator at Institut de Formació Contínua IL3 - Universitat de Barcelona since January 2023. Prior experience includes roles as a Mobile User Acquisition Manager at eDreams ODIGEO and a User Acquisition Specialist at American & British Academy - ABA English, where Rocío focused on campaign implementation, optimization, and performance analysis across various advertising platforms. Rocío's career also includes positions in mobile marketing, affiliate marketing, and content and SEO management, complemented by a Master's degree in Marketing and Media Management from Universitat Oberta de Catalunya and a Bachelor's degree in English Language and Literature from Universidad de Córdoba.