At SocialPubli, we believe that we are all influencers. Today, it’s not just people who have millions of followers who help to win over consumers. It has also been proven that micro-influencers, ordinary people, can be a very important component in a marketing strategy.

A micro-influencer doesn’t need to be famous or accumulate legions of fans. Normally they have a smaller number of followers, but of a very high quality, since they are usually people with whom they have some kind of tie (friends, family, work colleagues..) and over whom they have a high degree of influence. At the end of the day, what people we know say to us is a lot more valuable than what someone says who doesn’t even know that we exist.

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