Gomathy L

Gomathy L is a seasoned behavior researcher with 15 years of experience in consumer behavior, leveraging insights to inform modern marketing strategies. They have worked across various sectors, including FMCG and apparel, and have held significant roles in market research, strategic planning, and UX research. Currently, Gomathy serves as a Principal Consultant at Socialtrait, where they customize augmented consumer research modules using AI personas. They previously contributed to numerous high-profile marketing strategies and research initiatives at companies such as IMRB International, Lowe Lintas, and Entropik Tech. Gomathy holds a PGDM in Communications and a B.Tech in Electrical and Electronics.