Peter Crayfourd

Peter Crayfourd is a Senior Business Analyst with a strong background in CRM and customer lifecycle management. With experience in companies like dem2one, DIXONS CARPHONE, Virgin Media, Just Eat, Compass Group, Vodafone UK, and Vodafone Group, Peter excels in creating standardized reporting environments and empowering employees to make data-driven decisions. Their expertise lies in understanding customer requirements, developing customer engagement segmentation, and implementing proactive customer management reporting to achieve desired value outcomes. Additionally, with a history of leadership roles at Orange, mobestar, and Hutchison 3G, Peter has a proven track record of optimizing customer engagement and reducing churn through market-leading strategies.