Ajit Narayan

Ajit, a die-hard Relationship, Loyalty and Digital Marketing professional has spent his time on building communications, analytics solutions and strategic planning tools in his previous jobs. He has also been on an independent stint for last 4 years as a Marketing consultant for brands and agencies to help them in their strategic planning function.

Ajit as CMO is accelerating adoption and usage of brand advocacy in both the B2B and B2C marketing space across the global market.

Ajit comes with around a decade strategic planning experience with Bates Chi and Sercon where he built his trade mark integrated communications tools around B2C and B2B experience strategies, many of which have resulted in campaigns which have won international awards including PMAA, DMA, B2B marketing London etc.

Ajit believes that Technology is just a tool to enable you to simplify your process. But people connect with ideas and not products or solutions. And that’s where Advocacy program building comes into play.