Tyra Rich is an experienced executive assistant with a strong background in supporting high-level executives across various industries. Currently serving as an Executive Assistant to the VP HR Business Partner Global at The North Face and the Chief Executive Officer since May 2025, Tyra previously held roles including Executive Assistant at VF Corporation and the University of Denver. In addition, Tyra has experience as a Show Experience Lead and MC at Sofar Sounds. Tyra's earlier positions include working as an intern for the U.S. Department of State and Lutheran Family Services Rocky Mountains. Tyra earned a Bachelor of Arts in International Relations from the University of Denver's Josef Korbel School of Global and Public Affairs and also studied at Heidelberg University in 2018.
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