Ivan Trajchev

Ivan Trajchev has extensive experience in Conversion Rate Optimization (CRO) and Growth roles. Ivan started their career in 2013 as a CRO Consultant for their own consulting services. Ivan then moved on to work at Crystal Secret as a CRO Specialist & Direct Response Marketing Manager, and later as a Conversion Rate Optimization Manager. In 2022, they joined sofatutor, where they have taken on progressively senior roles, including Conversion Rate Optimization Manager, Conversion Rate Optimization Lead, and currently serves as the Principal for Conversion Rate Optimization and Growth, overseeing multiple platforms and leading a team in various regions. Ivan is experienced in developing CRO strategies, managing teams, running A/B tests, and driving business growth through web optimization and personalized customer experiences.

Ivan Trajchev studied Computer Science at University American College Skopje. Additionally, they obtained several certifications including Google Analytics Certification, The Fundamentals of Digital Marketing, and Emerging Leaders Program from Junto, among others.