Alex Burke

Alex Burke is an experienced marketing professional currently serving as the Director of Product Marketing for Relay & Member at SoFi, where leadership encompasses product marketing for membership products, including the personal finance management tool Relay. Previously, Alex held positions at DDB as Director and Principal of Brand Strategy, focusing on long-term behavior changes for the Energy Upgrade California initiative. Other notable roles include Strategy Director at FIG, guiding strategy for various high-profile clients, and Associate Strategy Director at Young & Rubicam, where work involved strategy development for major global accounts. Alex's career began with internships in marketing and account management, contributing to a strong foundation in strategic marketing. Alex holds a Bachelor of Arts in Marketing and Chinese from Vanderbilt University.