Amanda Cuoco

Amanda Cuoco currently serves as the Principal Brand Strategist for Social Media at SoFi, where responsibilities include managing cross-channel social media strategy and leading a team focused on cultural relevance and community engagement. Previously, Amanda held the position of Senior Manager for Social Media and Brand Strategy at Lyft, overseeing the brand's cross-platform marketing efforts. With extensive experience across various industries including FinTech, retail, and pharmaceuticals, Amanda specializes in trust and safety communications, social content strategy, integrated campaign planning, and crisis communications. Prior roles include Senior Digital Strategist at DDB and Hill Holliday, where Amanda contributed to client strategies for major brands. Amanda holds dual degrees in Marketing Communication from Emerson College.