Erik Nilson has extensive experience in content marketing and SEO, currently serving as the founder of Cascade Gear Reviews since January 2023 and holding an SEO position at SoFi since April 2025. Erik's previous roles include Senior Editor/Content Manager at Switchback Travel LLC and SEO at Expedia Group, where Erik significantly contributed to organic traffic growth and the launch of numerous landing pages. Erik's career began at REI, where contributions as Web Content Coordinator, Category Merchant, and Technical Product Developer helped drive the company's bike business growth. Erik holds a bachelor's degree in Software Development from Western Governors University and a bachelor's degree in Spanish Language and Literature, Business from Whitworth University.
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