Jade Ye

Jade Ye is a seasoned social strategist with extensive experience in community management and social media strategy across various industries. Currently serving as a Social Strategist for SoFi since June 2022, Jade has successfully increased digital community growth by over 44% in the latter half of 2022. Prior roles include social strategist at Keurig Dr Pepper Inc., where responsibilities involved developing social strategies and creative briefs for multiple beverage brands, and a senior account strategist at Praytell, where leadership and integrated account management were key. Earlier experience encompasses roles in social media management, research, and public relations, reinforced by a Bachelor of Science in Public Relations, Advertising, and Applied Communication from Champlain College and international business studies at Shanghai University of International Business and Economics.