Kelli Keough

Kelli Keough joins SoFi as the EVP, Group Business Unit Leader for Spend, Invest, Protect and Save. She will be based in NYC, reporting to Anthony Noto.

Kelli joins SoFi from J.P. Morgan Chase, where she led the launch of J.P. Morgan’s Self-Directed brokerage channel and automated investing platform and product teams. She also led the launch of J.P. Morgan’s U.S. and international digital investing and private banking platforms. She was a Director of the JPMorgan Securities, LLC Board (broker/dealer), and she was the Executive Sponsor for JPMWM Women on the Move and the lead for Diversity, Equity and Inclusion.

Before joining J.P. Morgan in 2015, Kelli was a Senior Vice President at Charles Schwab, where she led the business and client experience, digital platforms and education for Schwab’s active trading, self-directed and global trading clients. She was also responsible for Schwab’s OptionsXpress subsidiary, a leading retail derivatives firm, sat on the Charles Schwab Retail Leadership Team, and was responsible for the Austin location. Prior to this role, Kelli served as Chief Marketing Officer at CyberTrader, where she led the merger of CyberTrader into Schwab.

Before coming to Schwab, Kelli worked with a variety of startup and financial service companies. Kelli was a professor of Psychology at the University of Texas at Austin before starting her 25-year career in financial services.

Kelli is currently a Director on the board of Commonwealth, a nonprofit focused on improving financial wellness and opportunities for underrepresented groups, as well as on the Strategic Advisory Board of FTV Capital.

After growing up in Northern Idaho, Kelli received her bachelor’s degree with honors from Yale, and her master’s and doctorate degrees in Social Psychology from Stanford. Kelli currently lives in Westchester County, New York. In her free time, she can be found on the lake boating, waterskiing and paddle boarding with her husband, daughter and son and Australian Shepherd.