Kotaro W.

Kotaro (Koko) W. is an experienced media professional with a background in managing national media campaigns and integrated media planning. Currently serving as Manager of National Cable Investment at SoFi since January 2021, Kotaro oversees multi-million dollar linear media campaigns, leveraging data analytics to optimize creative strategies. Previous roles include Manager of Integrated Media Planning at OMD USA, where Kotaro managed media strategies for the Energy Upgrade California initiative, and Senior Media Buyer at Starcom, responsible for large-scale television buys for major film releases. Kotaro began the career journey with positions such as Media Trainee at Zenith and Account Management Support at KST Data. Kotaro holds a Bachelor of Arts in History from the University of California, Berkeley, and completed Bartender training in 2013.