Steven Beil is a Senior Copywriter at SoFi since August 2022, where responsibilities include campaign concepting and lifecycle marketing copy. Previously, at Discover Financial Services from 2005 to 2022, Steven held various roles including Principal Creative Development, where focus was on prospect acquisition and SEO, achieving significant improvements in direct response and site conversion rates. As Copy Manager, Steven led the creative development for the successful launch of the Discover it® card and supported numerous subsequent product launches. Early career experience includes positions at InstallShield Software Corporation as a Marketing Copywriter/Specialist. Steven holds a BA in Rhetoric from the University of Illinois Urbana-Champaign.
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