Wayne Liu is a seasoned media strategist with extensive experience in developing and executing integrated media campaigns across various platforms. Currently serving as Senior Director of Media Strategy at SoFi since January 2017, Wayne has previously held roles including Director and Senior Media Strategist within the same company. Prior experience includes over six years at RPA, where Wayne advanced from Assistant Media Planner to Integrated Media Supervisor, overseeing media strategies for notable clients such as Pivot TV and La-Z-Boy Furniture Galleries. With a strong focus on entertainment branding, performance-based advertising, and multi-channel campaigns, Wayne's expertise encompasses TV, digital video, social media, and outdoor advertising. Wayne holds a BA in Economics from UCLA.
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