Carmen Lops

Carmen Lops is currently the VP of Marketing at Sofía, bringing over 10 years of experience in B2B and B2C demand generation, ABM marketing, and product marketing. Previously, Carmen held various marketing roles at organizations such as Volkswagen de Mexico, Telefónica, and BSH Home Appliances Group, where they developed and executed marketing strategies that significantly boosted engagement and sales. Carmen has also contributed important research as a Data Analyst at Bain & Company and has led successful campaigns driving notable revenue growth at Primal Group. They hold multiple degrees in Business Administration and Economics from prestigious institutions, including Hochschule München and Johann Wolfgang Goethe-Universität Frankfurt am Main.