Derek Dafoe is the Executive Vice President of Sales & Marketing at Sofidel America, where they lead a high-performing team focused on establishing the company as a leader in sustainable performance. With extensive experience in merchandising and strategic management across various sectors, Derek previously served in key leadership roles at Performance Food Group, Southeastern Grocers, and Sysco, among others. As the founder and president of Tendsoft Inc., Derek developed a successful startup, contributing significantly to regional economic growth. Currently pursuing an MBA in Marketing from Michigan State University, Derek is committed to driving innovation and profitability in every role.
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