Christopher Wain

Christopher Wain is an experienced digital marketing professional with a strong focus on Customer Relationship Management (CRM). Currently serving as Digital CRM Lead at Sofology since September 2015, Christopher is responsible for the planning and execution of CRM strategies, including email and SMS marketing, campaign analysis, and the development of email templates using HTML, CSS, and JINJA. Previous roles include Online Marketing Executive at Nimans, where Christopher developed and managed online marketing across multiple websites, and Online CRM Executive at Cotton Traders, where the eCRM marketing plan was created and executed. Earlier experience includes roles at dabs.com and Toyota Material Handling UK, enhancing skills in email marketing, website optimization, and direct mail campaigns. Christopher holds a BA (Hons) in Marketing, Retailing & Distribution from The University of Huddersfield.