Morag Davidson is a seasoned professional in ecommerce and merchandising, currently serving as Co-Chair of the Carers Inclusion Network at DFS since July 2024 and as Senior Online Trading Manager at Sofology since November 2022, where notable achievements include generating over £17 million in net growth and improving conversion rates significantly. Prior experience includes roles such as Ecommerce Trading Manager at Studio Retail Limited, where Morag delivered a £300 million online trading strategy for various product categories, and Ecommerce Manager at TJ Hughes, overseeing a successful site migration into the Top 150 online retailers. Additional roles at Debenhams, BHS, and Habitat contributed to extensive experience in merchandising, marketing, and operational management across furniture and homeware sectors. Morag holds a BA (Hons) degree in Public Relations from the University of Lancashire.
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