Rochine Metcalfe

Rochine Metcalfe is an experienced Senior Store Experience Manager at Sofology, with a robust background in retail marketing and visual merchandising. Prior to this role, Rochine served as Retail Marketing Manager and National Visual Merchandiser at Craghoppers, where responsibilities included brand delivery and developing the Shop in Shop concept for SS19. Experience also includes positions at House of Fraser and Debenhams, where accomplishments involved achieving model store category wins and delivering training to enhance in-store presentation standards. Additionally, Rochine held visual merchandising roles at White Stuff and Debenhams, focusing on creative installations and promotional events. Educational qualifications include a First Class Honours Bachelor of Arts in 3D Design from The Manchester Metropolitan University and a Foundation Degree in 3D Design from Leeds Arts University.