Mónica Egui is a Digital Marketing Director with over 20 years of experience in both digital and offline environments, specializing in B2C and B2B platforms, SEO/SEM, marketing automation, content and social media marketing, digital PR, and analytics. They have a proven track record in developing eCommerce platforms, mobile apps, and communication campaigns that enhance revenue. Mónica has held various leadership roles across diverse sectors including banking, telecommunications, and pharmaceuticals, and is currently the Chief Marketing Officer for LATAM at Sofos. Additionally, they served as an educator in the MBA program at Universidad Anáhuac Mayab, sharing expertise in global business management.
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