AI killed the billable hour and some didn't get the memo. 

AI’s efficiency gains are exposing a critical weakness: 
most IT & software services firms still sell time, not value.
They face a painful transition.

IT services firms already lose millions every year 
due to misalignment between the teams that influence 
pricing - executives, sales, delivery, and finance.

But AI could be the solution to a problem created by AI.

Your pricing could be driven by an Agentic AI workflow,
using a proven value-selling framework.

IT and software companies must price smarter, 
capture more value, and align teams around 
winning deals - not just delivering work.

Soft Fight

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Teams

Offices