Soft Power Works (SPW) is dedicated to the development of Soft Power of teams and individuals. It is a professional institute in Soft Power development with deepest integration of the related theories of Social Psychology, Positive Psychology, Analytical Psychology, world-class didactical methods and business practices in China. 

With deep understanding of the local business practices in China, we able ￼to translate the essences of international and modern theories and methodologies into local business language. We have successfully served clients in Petroleum, Bio-chemical, Telecommunication, IT and Media, Trade and Logistics, Automobile, Railway and related manufacturing industries and have been recognized by the market as top quality provider in developing Soft Power of teams and individuals.

“Serve the needs of participants and clients, not our own professionalism” is our core value. We do not sell standard course, we customize all of our training programmes though co-creating with our clients and participants Learning Processes, Training Programmes and Learning Experiences. 

We focus ONLY on researches, consulting and training in the field of Soft Power development. Our ultimate goal is to influence China’s traditional education system to integrate Soft Power learning into its current Knowledge-focus education therefore to help people develop their competence not only for competition, but also for cooperation.

Soft Power Works/软实力工场

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