Roberto Casini

Roberto Casini is a seasoned professional with extensive experience in sales and marketing strategies within the public administration and healthcare sectors. Currently serving as Head of Public Administration and Healthcare Market at Soft Strategy since November 2025, Roberto directs sales initiatives, oversees project management, and collaborates with top management to define strategic direction. Previous roles include Head of Public Sector Market Unit at Innovaway, where significant projects included major framework agreements and cloud migration efforts, and Associate Partner at ICTLAB PA, focusing on digital transition initiatives. Roberto has a strong background in managing large accounts and public tenders, having held positions at TIM as Head of Funded Projects, BT as Central Government & Large Account Sales Manager, and Ericsson Telecomunicazioni S.p.A. as Government & Large Accounts Sales Manager, among others. Roberto holds a Bachelor's Degree in Electronic Engineering from Sapienza Università di Roma and further qualifications in Management and Marketing from prestigious institutions.