Soft99 is one of the most well-known global brands in the car care and detailing industry. It's a legendary Japanese brand that has been gaining fans and setting trends all over the world for 70 years.

Soft99 Europe is an official exclusive importer and distributor of Soft99 in Europe. Our goal is to further popularize the brand and increase market share on the Old Continent. Not only in the flagship category of hard waxes – where we outclass competition – but also in a wide range of other car detailing products.

Our mission is to increase consumer awareness and engagement in car care. We want our customers to use car care products of the highest quality, that are modern and above all, safe to use.

We want to build long-term relationships with our customers, adapting the offer to their needs. We want them to feel pride and satisfaction from contact with the brand, improving their skills in the field of car care.

Soft99 Europe

Askaniusz Kocemba

This department focuses on cultivating and managing strategic client relationships to drive growth and revenue.

Business Development

This department focuses on promoting the organization's brand and managing public relations efforts.

Marketing and Communications

This department focuses on managing social media strategies and influencer collaborations to enhance brand presence and engagement.

Soft99 Europe

Org chart

Teams

Business Development

Marketing and Communications

Social Media Marketing

Offices