Adam Madsen

President

Adam Madsen is an experienced professional in the technology and development sector, currently serving as President of Softbase Systems since March 2020, a company recognized for its success in the industrial equipment dealer management space. Prior to this role, Adam held various leadership positions at Karmak from February 2010 to March 2020, including Vice President of Business Solutions and Vice President of Development, where responsibilities included overseeing product direction and expanding development teams for leading DMS solutions. Earlier career experience includes roles at Transwest, Response Inc, and Drivetrain Distributors, with a focus on IT and systems administration. Adam holds an Associates of Arts in Communications from Minnesota West Community College and is a Certified Scrum Product Owner, with additional training from Dale Carnegie, ATD Dealer Academy, and Scrum Alliance.

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