Max Basaraba is a strategic leader and innovation-oriented entrepreneur, currently serving as the Founder of SoftBistro and a Board Member of FITNELLO. They have extensive experience in technology and product development, having held key positions at Chegg Inc., BookRenter, and Rafter, Inc. Max founded Bookstep, raising seed funding and developing patented digital textbook technology, which led to its acquisition by Chegg. Additionally, they founded Ukraine Org to support humanitarian efforts in response to the invasion of Ukraine, leveraging a network of former employees and partners. Max holds a degree in International Relations from the University of California, Davis.
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