Ali Simpson

Ali Simpson is a dedicated professional with a robust background in workspace advisory and account management. Currently serving as a Senior Workspace Advisor at Softcat plc since March 2018, Ali focuses on enhancing end-user experiences through digital workspace strategy, device procurement, and application management. Previous roles include Head of Tennis at Alford Lake Camp, where Ali oversaw a team of coaches, and a Human Development Volunteer with VSO, contributing to community development in Bangladesh. Ali's experience also encompasses sales and customer service roles, having worked as a Group Account Executive at Personal Group and an eBusiness Specialist at various organizations. Ali holds a Bachelor of Science in Sport Business Management from Sheffield Hallam University.