Amy Bain

Amy Bain is an accomplished professional with extensive experience in customer experience management. Currently serving as Head of Customer Experience at Softcat plc since September 2016, Amy leads the company's CX strategy and oversees customer interaction initiatives to maintain Softcat's market leadership in customer experience. Prior roles at Softcat included Customer Experience Practice Lead and Solutions Support Manager, where Amy was instrumental in shaping the customer experience framework and managing multiple service divisions. Earlier career highlights include serving as Senior Account Manager at Eventist Group and earning a Bachelor of Arts in Event Management from Bournemouth University, where Amy graduated with first-class honors and had dissertation research published.