Chris R. is a Strategic Client Director and Enterprise Lead at Softcat plc, with an extensive career spanning from July 2007 to the present. In this role, Chris focuses on coaching Enterprise Account Managers, fostering a collaborative environment, and driving improvements in sales performance and client relationships. Previously, Chris excelled as a Senior Team Leader for the Public Sector Central Government, consistently achieving 100% of annual targets and generating substantial revenue growth. Other notable positions include Head of Transport, Public Sector Major Accounts Team Leader, and Major Account Director, where Chris managed significant account revenues and aligned teams with strategic client goals. Chris also has experience as a UK Sales Manager and briefly worked in marketing and business development at Exclusive Hotels. Chris holds a 2:1 degree in Business Management with IT from the University of East Anglia.
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