Chris Willday is currently serving as a Partner Alliance Account Manager at Softcat plc since January 2021. Previously, Chris held multiple positions at KYOCERA from February 2013 to July 2020, including Partner Account Manager, where responsibilities involved managing revenue with reseller partners and a national account, and promoting products to enhance sales. Chris also served as an Account Executive, overseeing sales and client relationships with existing Managed Print Services (MPS) clients, and as a Business Development Executive, generating business opportunities primarily in the North West. Chris holds a Bachelor of Arts in Communication and Media Studies from Lancaster University and a Master's degree in International Tourism and Hospitality Management from Middlesex University.
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