David Morgan-Frith has extensive experience in asset management and business development within the technology sector. Currently serving as the Head of Asset Intelligence Services and ITAM Services Practice Lead at Softcat plc since May 2011, David has been instrumental in overseeing asset intelligence initiatives. Prior to this role, David held positions as a Software Asset Management Consultant and a Senior Services Account Manager at Softcat Ltd, where responsibilities included business development and account management for Softcat's services solutions business. David's career began at Softcat Ltd as a Corporate Account Manager, focusing on software licensing and hardware business development.
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