Ed Fasth is a seasoned professional with extensive experience in client management and channel analysis. Currently serving as Client Director and Deputy Team Leader at Softcat plc since September 2017, Ed has previously held roles as Senior Account Manager and Account Manager. Prior to Softcat, Ed worked at Hewlett Packard Enterprise and HP as a Channel Analyst, specializing in P&L management, contractual discount management, and performance analysis for channel partners. Ed began their career as an FA Qualified Referee for The Football Association and has also held positions in retail and internships. Ed holds a Bachelor’s Degree in Business with Economics from Northumbria University and completed high school at Dr Challoners Grammar School.
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